Aspire Cycling

The client

Berlin founded, Aspire Cycling chose Cyprus to launch their second European branch. Aspire Cycling was launched  in 2014 in Berlin, to offer an unparalleled biking experience for fellow bike enthusiasts and athletes visiting this great city. Placing customers at the center of their “Universe” Aspire Cycling achieved 5-star customer ratings on TripAdvisor and Facebook, a ‘Certificate of Excellence’ award while publications such as ‘Travel and Hospitality’ and ‘Luxury Travel Guide’ presented Aspire Cycling with their ‘Excellence in Specialized Tourism’ awards in 2016 and 2017, respectively. Not ones to rest on their laurels, they decided to bring their client-focused approach in sports tourism to Cyprus and set a new benchmark for the cycling holiday experience.

The challenge

Aspire Cycling Cyprus challenged 357 Media to design and implement strategic and activation campaigns for their Cyprus operations launch.

The result

As series of photography sessions to engance social media content as well as a number of activation startegies which include influencer press weeks, press releases as well as a series of endemic and lifestyle media clippings.