Introduced in 2018, Ocean Lava Cyprus is the upgraded version of Pafos Triathlon which aims to offer even more of a fan, unique experience to the participating triathletes. The event is included in the Ocean Lava Planet series, that consits of 18 triathlon races all over the world while the Cyprus event, strategically placed in April, offers an opportunity for athletes to test their winter training in full and spirint distances early in the racing season.
357 Media was contracted to deliver the official event website as well as a comprehensive registration and sales platform.
Using a wordpres installation, our creative team designed a functional platform where all event information was enclosed and communicated to the participants. Social media content strategy highlighted the event scedule and course details while key partnerships and sponsors secured the events’ credibility.