Developed by Swiss Olympic Gold Medalist, Nicola Spirig, the simple concept behind Cyprus Kids Cup is to encourage children to participate in physical activity by creating a triathlon event that is fun, exciting and rewarding for both the children and their families. Nicola is passionate about children experiencing the pleasures of exercise and the ongoing life benefits sport and physical activity brings.
357 Media was commissioned the official launching of Kids Cup events by Nicola Spirit in Cyprus. Cyprus Kids Cup is an original website idea designed to introduce the concept to the Cypriot market.
A bright, playfull brand identity designed and implemented by our creative team that best describes the concept behind the Kids Cup initiative was the result of this digital marketing project. The website serves as an event education platform while on site event photography and video targeted the social media content brief.