The client

Introduced in 2017, XTERRA Cyprus is part of a global brand that champions the outdoor endurance enthusiast in their pursuit of relentless adventure.XTERRA Cyprus enters its 3rd season in 2019 a year that will mark the race as the European Tour opener. XTERRA Cyprus is a community of outdoor adventurists who unite in the thrill of a challenge, the natural connection to the environment and the spirit of being an active part of the global community.

The challenge

XTERRA Cyprus challenged 357 Media to provide a complete, one stop marketing approach to the project. Working with the organisers our team had to make sure that the values and experience was clearly communicated in the website, social media, photography and video production.

The result

Our creative team designed and installed a registration system in the XTERRA Cyprus website that allowed handling and managing of the data which were combined with their email marketing strategy. Compelling photography and video results were incorporated in the social media content and marketing stratgies while TV airing and distribution was secured for the 2018 event.